Kirti Tarang Pande

Kirti Tarang Pande

Kirti Tarang Pande is a psychologist, researcher, and brand strategist specialising in the intersection of mental health, societal resilience, and organisational behaviour.

Budget 2026 and the Fragile Math of Corporate Legacy

India’s first-gen unicorns have scaled Maslow’s pyramid. The harder test comes now: can they metabolize growth into legacy?

Kirti Tarang Pande

January 11, 2026 at 11:45 AM IST

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Burnout or Broken Incentives: Why Mid-Career Motivation Fails Us Today

Basis Life

What motivates you at 22 isn’t what sustains you at 42. Institutions that miss this often misread fulfilment as fatigue.

Kirti Tarang Pande

January 3, 2026 at 2:03 AM IST

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Warmth of Winters: Reclaiming a Season We Misunderstood

Basis Life

Winter is framed as crisis and gloom in India, but beneath the smog lies a season built for closeness, reflection and care, if only our institutions learn to see it.

Kirti Tarang Pande

December 27, 2025 at 7:17 AM IST

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Beyond the FDI ‘Collapse’: Why India Needs Better Narratives, Not Panic

A 96% drop in net FDI is real. Treating it as a verdict is the mistake. India’s challenge lies in reading capital cycles, not panicking over single data points.

Kirti Tarang Pande

December 16, 2025 at 7:08 AM IST

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Why We Prefer Screens Over People Now?

Basis Life

Noise-cancelled brains, frictionless lives: India’s crisis isn’t loneliness—it’s dopamine induced sedation keeping young men happy but humanly inert.

Kirti Tarang Pande

December 13, 2025 at 3:56 AM IST

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AI Generated

Why Some Failures Stay Contained — and Others Become Televised Meltdowns

Basis Life

When a crisis flares, facts rarely decide its fate. Tone does. Some failures fade; others become national theatre. The difference is whether leaders steady the room—or leave it to silence.

Kirti Tarang Pande

December 12, 2025 at 8:05 AM IST

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Why India Keeps Paying the Psychological Price for the Fed’s Mixed Signals

India’s markets remain steady on fundamentals but still swing to every hint of Federal Reserve uncertainty, revealing how psychology now shapes price action.

Kirti Tarang Pande

December 7, 2025 at 5:35 AM IST

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US Federal Reserve

India’s ‘Goldilocks’ Moment: Stabilising Sentiment in a Hyper-Volatile World

Monetary Policy

Goldilocks isn’t just a fairy tale; it’s India’s economic mood right now—“just right,” and more fragile than we think.

Kirti Tarang Pande

December 6, 2025 at 7:35 AM IST

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Nudge Versus Coercion and the Economic Psychology of Consent

The uproar over Sanchar Saathi proved a simple truth: in digital governance, defaults signal power. When consent feels assumed, trust collapses instantly.

Kirti Tarang Pande

December 4, 2025 at 10:23 AM IST

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When Family Formation Falters, Economies Feel It

Basic Life

There’s a global relationship recession. “Singletons” are rising in economies designed for families. Either we build a new economic model or change “man up” to “skill up.”

Kirti Tarang Pande

November 29, 2025 at 8:51 AM IST

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The Real Story Behind India’s Gold Rush: Signals, Not Contradictions

Gold demand surged despite calm macros for reasons rooted in psychology, not fear. India’s financial actions reflect diverse motives that leaders must learn to read. People aren’t irrational. Our narratives about them are lazy.

Kirti Tarang Pande

November 27, 2025 at 6:20 AM IST

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The He-Man Who Cried

Basis Life

Dharmendra's quietest truth was also his strongest one: the He-Man who cried taught India that vulnerability is not weakness but power.

Kirti Tarang Pande

November 25, 2025 at 7:28 AM IST

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The Billionaire Rorschach: A Nation Projects Its Hopes and Fears on One Man

A plot so perfect it felt scripted. But here’s the problem with perfect stories: they’re usually hiding something.

Kirti Tarang Pande

November 19, 2025 at 5:34 AM IST

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A Moment of Silence for the Loss of Silence

Basis Life

The modern mind speaks in pings and pauses in panic. It’s time we relearn the forgotten language of quiet — for silence is our psyche’s mother tongue.

Kirti Tarang Pande

November 15, 2025 at 5:48 AM IST

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India’s Next Growth Challenge: Growing ‘Right’

The true test of progress is whether prosperity reaches not just balance sheets but everyday life of everyone.

Srinath Sridharan

Kirti Tarang Pande

November 14, 2025 at 10:35 AM IST

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When Saving Mental Peace Costs Physical Health

Basis Life

To survive here, we stopped feeling. To heal, we must start again.

Kirti Tarang Pande

November 8, 2025 at 1:56 PM IST

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The Wine and the Wallet: A Psychologist's Guide to Not Dying of Thirst

Basis Life

We clutch our money like a full glass, terrified of spilling. But the market rewards those who pour. Dāna and Aparigraha are practical tools that eliminate anomalies.

Kirti Tarang Pande

November 5, 2025 at 7:42 AM IST

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The Investor’s Dilemma: Why Our Minds Struggle to Buy a Greener Future

Investors know the value of sustainability yet struggle to act on it. The real challenge isn’t money; it’s mindset, shaped by systems that reward the short term.

Kirti Tarang Pande

October 30, 2025 at 8:05 AM IST

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The Immortality Mindset: The Psychology Behind Piyush & Prahlad's Culturally-Dominant Brands

Kirti Tarang Pande

October 28, 2025 at 6:18 AM IST

Why Piyush Pandey’s Identity Ladder Works and Why Luxury Brands Fail 

Customers don’t buy your product; they buy a better version of themselves. Purpose, not price, makes a product truly aspirational.

Kirti Tarang Pande

October 25, 2025 at 5:18 AM IST

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Ogilvy

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