Zee Entertainment Partners With Bullet To Launch AI-Driven Micro-Drama App

Zee Entertainment Enterprises Ltd. has joined hands with content and tech startup Bullet to launch a micro-drama app featuring fast-paced, creator-driven short vertical episodes, the company said in a filing Monday. Zee will invest in or acquire a stake in Bullet as part of the partnership.

The app will offer content in multiple languages and target young viewers’ evolving habits. It will use artificial intelligence for pricing, performance prediction, content acquisition, distribution, and gamification, Zee said. The platform will also enable independent creators and studios to monetise and expand through dedicated content pipelines.