TTK Prestige, the brand that turned “Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar?” into a cultural touchstone defining the Indian kitchen, now finds itself in a quagmire.The company’s latest results are a sobering read for anyone who’s tracked its journey from the days when owning a Prestige pressure cooker was as aspirational as buying a Maruti 800.
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