A survey of retail investors between 24-55 years of age who followed finfluencers brought an interesting fact about risk and returns to the fore. Only 39% prioritised risk, a majority - 51% - prioritised higher returns, and only 37% gave weightage to past performance, according to a survey by the CFA Institute.Another interesting aspect was that 82% of investors who follow finfluencers act on their advice and 72% make profits.
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