Reliance Enters Functional Beverages Market with Naturedge JV

Reliance Industries Ltd. on Monday said its FMCG arm, Reliance Consumer Products Ltd., has acquired a majority stake in a joint venture with Naturedge Beverages Pvt. Ltd. to mark its entry into the healthy functional beverages segment.

Through the venture, Reliance will launch Ayurveda-inspired herbal and natural drinks, expanding its presence as a total beverages company. The company said the segment offers significant growth potential as consumers increasingly shift toward healthier, natural alternatives.

Founded in 2018 by Siddhesh Sharma of the Baidyanath group, Naturedge’s flagship brand ‘Shunya’ is a herb-infused, zero-sugar, zero-calorie beverage with ingredients like ashwagandha, brahmi, khus, kokum and green tea. The brand has been gaining traction among health-conscious consumers, Reliance said.

Reliance added the tie-up supports its strategy of offering quality, affordable products while promoting India’s legacy.