Marico Launches Premium Cold Pressed Oils Under Saffola Brand

Marico Ltd. on Wednesday said it has entered the cold pressed oils market under its Saffola brand as part of efforts to diversify its edible oil portfolio. The range, which comes in single-seed and dual-seed formats, will be launched nationwide through quick commerce platforms and is priced at a premium.

The mustard variant is priced at ₹356 per litre, groundnut at ₹506, and sesame at ₹719. The dual-seed options include groundnut & sesame, and groundnut & safflower.

With rising demand for cold pressed oils in India, the company sees an opportunity to introduce what it called a more thoughtful and differentiated offering. The oils are extracted at low temperatures to retain the seeds' natural nutrients and flavour and are said to support cholesterol management and long-term wellness.