ITC Ltd.'s board on Thursday approved the acquisition of 100% stake in Sresta Natural Bioproducts Pvt. Ltd. for up to ₹4.73 billion, along with the purchase of the remaining 73.5% stake in Mother Sparsh Baby Care Pvt. Ltd. for ₹810 million.

The agreement with Sresta involves an initial investment of ₹4 billion, with the remaining ₹725 million to be paid after 24 months. Sresta, the owner of the '24 Mantra Organic' brand, reported a turnover of ₹3.06 billion in 2024–25.

ITC plans to invest in Mother Sparsh over the next 2–3 years through a combination of primary and secondary transactions. With this latest round, ITC’s total investment in the baby care startup will increase to ₹1.26 billion. In 2023–24, Mother Sparsh recorded a revenue of ₹587 million.