SarciSense: The Self-Improvement Circus — How ‘Becoming Better’ Became the New Anxiety

We no longer live life, we optimise it. The modern Indian is busy upgrading everything from fitness to feelings, except peace.

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By Srinath Sridharan

Dr. Srinath Sridharan is a Corporate Advisor & Independent Director on Corporate Boards. He is the author of ‘Family and Dhanda’.

November 9, 2025 at 6:38 AM IST

We used to be content with being decent. 

Now we want to be extraordinary, even at self-care. Everyone wants to find themselves,” but nobody wants to admit they might not like what they find.

The social-media is our new temple, therapy our confessional, and self-help our scripture. Weve built an entire religion where the god we worship is ourselves — and even that god keeps demanding upgrades.

There was a time when self-improvement was a modest personal affair. You read a few more books, learnt to cook something edible, maybe tried not to lose your temper in traffic. It was quiet, probably even clumsy, and private — the kind of effort nobody noticed, least of all yourself. 

Then someone discovered there was money in guilt, and the rest is motivational history.

Today, self-improvement is an industry with dashboards, deadlines, and discount codes. Everyone is on a journey” — to be calmer, fitter, richer, or just less visibly confused. But the remarkable thing about this national obsession with betterment is how unhappy everyone looks while doing it.

Weve turned life into a software update. Version 2.0 — now with morning affirmations. Version 3.1 — emotional regulation. Version 4.0 — inner child healing. Theres always a shinier version of you waiting, if only you buy the right supplement, download the right app, or attend the right retreat in Rishikesh that promises enlightenment by Sunday afternoon.

Self-reflection once needed silence. Now it needs Wi-Fi. Weve stopped thinking and started subscribing. Our gurus are influencers with ring lights. Our enlightenment comes with a coupon code.

India has always been obsessed with transformation. From the monk in the cave to the CEO in the corner office, weve worshipped the idea of becoming someone else — preferably someone with better posture and more followers. But somewhere, evolution turned into exhaustion. Our grandparents believed in patience; we believe in productivity. They worked hard because they had to. We optimise everything because we dont know what else to do with ourselves.

We no longer wake up — we own our mornings.” We dont take walks — we close our rings.” We dont rest — we recharge.” Even sleep now has a performance metric, as if the point of dreaming is to beat a previous record. In trying to become more evolved, weve become absurd — a civilisation that needs an app to remind itself to breathe.

Scroll through any social media feed and youll find the same sermon, just in different fonts. Be your best self.” “Manifest your dreams.” “Dont settle.” It sounds uplifting until you realise it never ends. Youre always one course away from clarity, one journal away from gratitude, one detox away from peace.

And the middle class has embraced it with religious fervour. Every decade, we find a new virtue. In the 80s, it was education. In the 90s, ambition. In the 2000s, consumption. Now its self-actualisation. We cant just live — we must improve. We cant simply exist — we must explain our evolution in captions.

The performance of peace has replaced the pursuit of it.

Even therapy and meditation, those last surviving refuges from performance, have now joined the marketplace. Meditation is no longer a way to slow down; its a tool for productivity.” Therapy isnt about healing anymore; its about unlocking potential,” as though the mind were a badly coded app. You cant just sit quietly now. You must sit quietly with purpose, preferably with a guided playlist and a progress chart.

Weve turned every emotion, every sigh of rest, into a deliverable. Sadness must become resilience,” fatigue must lead to growth,” and even joy is expected to show measurable outcomes. The irony is that in trying so hard to fix ourselves, weve become more fragile — a generation that cant endure discomfort without first naming it and then monetising it.

Middle-aged Indians are the most eager converts to this cult of betterment. They call it investing in myself,” but its really panic dressed as purpose. You see them at sunrise with green smoothies, yoga mats, and mantras, telling themselves theyre finally making time for me.” But stillness frightens them. Stillness means facing everything youve avoided in motion — the fatigue, the emptiness, the doubts. So they keep moving, because movement looks like meaning.

This generation was taught that being busy is the proof of being alive. When the noise stops, the fear begins.

The younger generation, meanwhile, has its own burden — the tyranny of self-growth. They are fluent in the language of healing,” “boundaries,” and growth mindset,” but weary from trying to live up to it all. Theyve grown up in a world that turns every feeling into content and every moment into comparison.

They call it living intentionally.” What it really is, is pressure in soft pastel fonts. They cant rest without guilt, cant feel without posting, cant fail without turning it into a lesson.” As one twenty-something told me recently, I dont even know what I want anymore — I just dont want to fall behind.”

Thats the truth behind all this improvement. Its not ambition. Its fear — fear of irrelevance, fear of being ordinary, fear of standing still in a world that wont stop moving.

Even leisure has become labour. We cant just go on holidays — we must reset.” We cant just read — we must consume meaningful content.” Every hobby is a project, every sunset a post. Were so busy documenting joy that weve forgotten how to feel it.

And capitalism, ever resourceful, has monetised this unease. Theres an app for mindfulness, a tracker for happiness, a coach for confidence. Calm now comes with a subscription plan. Its brilliant marketing — convince people theyre incomplete, then sell them wholeness.

The problem with self-improvement is that it never ends, because it was never designed to. Youll never be calm enough, grateful enough, or productive enough. The finish line keeps moving because the exhaustion pays someones salary. Youre not really chasing peace; youre fuelling an economy.

Real growth is rarely aesthetic. Its awkward, private, often dull. It doesnt sparkle on social media because it happens in rooms without witnesses. It begins the moment you stop trying to become, and start allowing yourself to exist. Maybe thats the next upgrade — not a better version of you, but a gentler one.

To read without underlining a quote.

To cook without counting calories.

To fail without branding it a lesson.

To rest without apology.

Perhaps thats the joke of it all. Were so obsessed with becoming better that weve forgotten how to be alive.

We dont need to be constantly improving. We just need to remember what its like to be human.