Tata Consumer Products just served up a quarterly profit that jolted the market awake. Net profit for the March quarter shot up 59% year-on-year to ₹3.45 billion, which could make analysts revisit their models. Sales jumped 17% to ₹46.08 billion, fuelled by robust demand and a flurry of new product launches. And if that wasn’t enough, the board sweetened the deal with an ₹8.25 per share dividend, signalling confidence that this momentum isn’t just a one-off.Investors may cheer the numbers, but sustaining this brew could prove tricky.