Kouzina Gets Exclusive Licence For Four Swiggy Food Brands

Bengaluru-based food services firm Kouzina Food Tech Pvt. Ltd. has signed a strategic agreement with Swiggy Ltd. to exclusively operate four of its digital food brands; The Bowl Company, Homely, Soul Rasa, and Istah. Financial details of the deal have not been disclosed.

Kouzina will take over the operations, innovation, and growth of these brands. Full ownership will be transferred once certain pre-agreed conditions are met, Swiggy said in a release on Tuesday.

The company plans to expand these brands quickly using its asset-light model. Homely currently operates in select parts of Bengaluru, while The Bowl Company is expected to relaunch later this week, with more cities in the pipeline.

Swiggy had originally launched the brands to plug supply gaps in the food delivery market and offer greater variety and convenience to users.