Musk's India Gambit Might Go Beyond EV And Starlink

India has more to offer Musk than just EVs and Starlink. The country’s market could be the solution to Tesla’s meltdowns elsewhere.

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By Dev Chandrasekhar

Dev Chandrasekhar advises corporates on big picture narratives relating to strategy, markets, and policy.

March 28, 2025 at 4:05 AM IST

Tesla, once the undisputed titan of electric vehicles, is facing a pivotal moment. The company’s stock is reeling, its pole position in global market has been grabbed by Chinese rival BYD, and its growth trajectory has slowed amid fierce competition and softening demand. 

Yet, Elon Musk's sprawling empire—spanning EVs, energy storage, automation, artificial intelligence, robotics, connectivity, and space—sees a glimmer of hope in India, a billion-plus market poised to become Tesla's new frontier.

Tesla's Challenges
Tesla's stock has taken a beating in early 2025, with its market capitalisation dropping from a peak of $1 trillion to about $900 billion. This decline coincides with Tesla's loss of the top spot in global EV sales to BYD, a Shenzhen-based automaker that has capitalised on affordable offerings and hybrid technology.

Where India Can Help Musk
Massive Market Potential: After years of false starts, Tesla is set to launch its first Mumbai showroom in Q3 of 2025, with a Delhi location in the works. The Indian government's 2024 policy shift—slashing EV import duties from 110% to 15% for vehicles over $35,000, capped at 8,000 units annually—paves the way for Tesla's Model Y and Model 3.

India's massive consumer base offers a vast opportunity for Tesla to offset losses in other regions. The country's EV market, though nascent (1.3% penetration in 2023), is a growth hotspot, with the government targeting 30% EV adoption by 2030.

Government Support: India's pro-EV stance, evidenced by tax breaks and policy shifts, provides a favourable environment for Tesla's entry. The recent reduction in import duties specifically benefits Tesla's premium offerings.

Brand Appeal: Tesla can leverage its brand appeal among India's tech-savvy middle class, potentially accelerating EV adoption in the country.

Manufacturing Opportunity: Posts on X suggest a $3-5 billion investment for local manufacturing by 2028, which could slash prices and allow Tesla to compete with local players like Tata Motors.

Multi-Dimensional Playground: India offers opportunities beyond EVs for Musk's empire, including energy storage, autonomous driving, AI, robotics, connectivity, and space exploration.

Renewable Energy Push: India's ambitious renewable energy goals align with Tesla's energy division offerings, such as Powerwall and Megapack.

Smart City Initiatives: Tesla's Full Self-Driving technology and xAI's innovations could contribute to India's smart city and transportation ecosystem development.

Manufacturing Automation: Optimus, Tesla's humanoid robot, could find applications in India's growing manufacturing sector, potentially boosting efficiency in factories.

Rural Connectivity: Starlink could revolutionise internet connectivity for India's 600 million rural residents, enabling various digital services and indirectly supporting Tesla's ecosystem.

Space Sector Collaboration: SpaceX could partner with ISRO for satellite launches, strengthening Tesla's brand prestige and opening indirect synergies for its other ventures in India.

Challenges and Opportunities
Tesla faces hurdles in India, including its high price point and sparse charging infrastructure. Competition from local players like Tata Motors and potential BYD entry also pose threats. However, Musk's perceived alignment with US President Trump and Indian Prime Minister Narendra Modi's pro-EV stance offer tailwinds.

A manufacturing plant could lower costs, mirroring BYD's global factory strategy, and position Tesla as a premium yet accessible brand. The rumoured $3-5 billion investment for local manufacturing by 2028 could potentially slash prices and allow Tesla to compete more effectively in the Indian market.

Musk Must Engage, Not Antagonise
India's potential for Musk's empire offers a multi-dimensional canvas to paint Tesla's future beyond EVs. Energy solutions could power a renewable revolution, automation and AI could smarten cities, robotics could automate industries, connectivity could bridge rural divides, and space could elevate ambitions—all amplifying Tesla's $900 billion valuation despite its EV market share dip.

While challenges persist, Musk's integrated vision—fusing Tesla, SpaceX, Starlink, and xAI—positions India as a proving ground for his beyond-EV ambitions. Success hinges on execution—local production, infrastructure partnerships, and pricing agility. If Tesla can navigate these challenges, India could indeed be the answer to Musk's current problems, offering a billion-person market to offset losses in other regions and potentially reclaim Tesla's global leadership position.