Eicher Motors Reports 14% Rise In Royal Enfield January Sales; Volumes Cross 1 Million Milestone

Eicher Motors Limited reported that its Royal Enfield motorcycle division hit a milestone of 1 million sales in the first 10 months of the fiscal year with a total sales of 104,322 units in January 2026, a 14% increase compared to 91,132 units in January 2025. 

In the domestic market, Royal Enfield recorded sales of 93,781 units in January 2026, a 16% growth from 81,052 units in January 2025. Domestic year-to-date sales stood at 915,689 units, up 25% from 733,908 units mainly.

Export volumes rose 5% to 10,541 units in January 2026 from 10,080 units a year earlier. Cumulative exports for the fiscal year-to-date surged 30% to 109,731 units compared to 84,301 units in the previous fiscal period.

Segment-wise performance indicated that models with engine capacity up to 350cc registered sales of 92,998 units significantly in January 2026, an 18% increase from 78,815 units in the same month last year. In contrast, models with engine capacity exceeding 350cc saw January volumes contract 8% to 11,324 units from 12,317 units. 

Apart from this, the company also announced the launch of the 2026 edition of the Royal Enfield Goan Classic 350, priced between ₹219,000 and ₹222,000 (ex-showroom), depending on the colour variant.

Royal Enfield also partnered with KRAFTON India to introduce its motorcycles into 'Battlegrounds Mobile India' (BGMI). As part of the BGMI 4.2 update, the Royal Enfield Bullet 350 and Continental GT 650 are integrated as rideable vehicles. The collaboration features a custom-built Continental GT 650 inspired by a tactical aesthetic. Additionally, the company launched 'Gymkhana' in Bengaluru, a program providing expert-led rider training and certification across off-road and tarmac terrains.