India’s most celebrated grocery retailer is facing its toughest test yet. Avenue Supermarts’ DMart chain has long thrived on a promise of low everyday prices delivered through disciplined operations and store ownership. But that value formula is coming under strain as India’s quick-commerce boom changes how urban consumers shop.Players like Blinkit and BigBasket are pushing groceries to doorsteps in minutes. That speed has reshaped customer expectations and eaten into DMart’s edge in densely populated cities. Same-store sales growth, a key indicator of operational health, slipped to about 7% in the April–June period from over 8% in the prior quarter. Margins have also narrowed, with EBITDA stuck below 8% for several quarters.
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