The Immortality Mindset: The Psychology Behind Piyush & Prahlad's Culturally-Dominant Brands

Author
By Kirti Tarang Pande

Kirti Tarang Pande is a psychologist, researcher, and brand strategist specialising in the intersection of mental health, societal resilience, and organisational behaviour.

October 28, 2025 at 6:18 AM IST

Is your data-driven strategy secretly killing your brand's soul? Are you afraid that mentoring your replacement will make you obsolete? In this conversation, the legendary ad-man Prahlad Kakkar sits down with Kirti Tarang Pande to decode the untold leadership secrets of his rival and friend, Piyush Pandey. This isn't just about ads; it's a masterclass in the psychology of building a legacy that lasts.

In this video, you will discover:

  • The Counter-Intuitive Mindset that allowed both Prahlad & Piyush to defend their creative gut against data-heavy boardrooms—and why this courage is your greatest competitive advantage.
  • Why mentoring is the most selfish (and essential) act for a leader's longevity. Learn how to stay relevant and "young" in a rapidly changing world by nurturing the next generation.
  • The "Walk Away" Principle: How the willingness to lose a client or money is the ultimate test of your conviction and the key to building iconic brands like Cadbury and Maggie.
  • The psychology behind moving from a "boss" to a "culture builder," creating an environment where rivalry fuels creativity instead of toxic silos.
  • Piyush Pandey's philosophy on vulnerability and why embracing the fear of failure is the only way to create work that truly connects with people.