Reliance Retail Invests In UK Facial Fitness Brand FaceGym, To Launch Via Tira

By BasisPoint Insight

July 4, 2025 at 12:52 PM IST

Reliance Industries Ltd. said its retail arm, Reliance Retail Ventures Ltd., has made a strategic minority investment in UK-based skincare and facial fitness company FaceGym. The investment, routed through Tira, marks FaceGym's planned entry into the Indian market.

While the investment size was not disclosed, Reliance Retail will lead FaceGym's India rollout over five years via standalone studios and curated spaces within select Tira stores. The deal strengthens Reliance’s push into the fast-growing beauty and wellness space.