Reliance Retail Acquires Beauty and Wellness Brand Pahadi Local

Reliance Retail Ltd said it has completed the acquisition of the ‘Pahadi Local’ brand along with its business from Pahadi Goodness Pvt Ltd, expanding its presence in India’s fast-growing beauty and wellness segment.

Pahadi Local is an Indian beauty and personal care brand known for its nature-led formulations inspired by Himalayan ingredients. The brand focuses on clean formulations, conscious sourcing, and products built around traditional Himalayan wellness knowledge.
Reliance Retail said the acquisition aligns with its strategy of building and scaling differentiated Indian brands through its omni-channel retail network, digital commerce capabilities, and supply chain strengths.

The company said Pahadi Local has built a strong consumer base by offering skincare and wellness products made using indigenous ingredients. One of its key ingredients, Gutti Ka Tel, or apricot kernel oil, has gained recognition among consumers and industry experts.

The brand also works with women-led self-help groups in Ladakh and Himachal Pradesh, supporting local livelihoods and initiatives across healthcare, education, and environmental preservation.

Reliance Retail said the founding team of Pahadi Local will continue to play an active role in the brand’s creative direction, product development, and philosophy. The retailer plans to expand the brand’s presence across physical retail formats, strengthen its digital reach, and accelerate product innovation as part of the next phase of growth.